Alexa Chung range a hit

Alexa Chung range a hit

 

Alexa Chung's latest range for Madewell caused the retailer's website to crash. The British beauty announced her partnership with the label last year, creating a line that was popular amongst fashionistas. Alexa launched her second collection with the US brand yesterday and celebrated with a star-studded bash in Los Angeles. The 27-year-old star tweeted her excitement before the party. "It's my Madewell collection launch party tonight in LA. Very Exciting," she wrote, before later letting her fans know how popular the launch had been. "Congrats! You crashed the @madewell1937 website with the purchase onslaught. Glad you like it! Xxxx (sic)," she added. Guests at the fashion launch included Kate Bosworth, Elle Fanning, Amanda Seyfried and Dianna Agron. Alex donned a gorgeous Madewell mini dress for the party, while Elle also opted to wear the designer. The young actress chose a lacey shift, while Amanda wore a polka dot Madewell blouse. Diana also chose to sport the label, and opted for a tan-coloured shirt dress. Alexa's range includes vintage-inspired tea dresses, skirts and lace tops. The star's advertisements, which were shot in Austin, Texas, were recently revealed last month. "We were all so in sync," Madewell's Head of Design, Kin Ying Lee said of the process. "Since it's the second collection, it was like old friends getting together and creating something - and having a great time in the process.